Strategic Planning Key Terminology

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SMART Goals

SMART Goals are a framework for setting clear and attainable goals. The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This method helps ensure that goals are well-defined and reachable within a specific timeframe. Within OKRs, Key Results should always be structured as SMART goals.

Key Components of SMART Goals:

  • Specific: The goal should be clear and specific, answering the questions of what, why, and how.
  • Measurable: There should be clear criteria for measuring progress and success.
  • Achievable: The goal should be realistic and attainable, considering available resources and constraints.
  • Relevant: The goal should matter to the organization and align with broader objectives.
  • Time-bound: The goal should have a defined timeframe or deadline.